Advertising -- Agriculture

Scope and Contents This collection contains many of the records generated by the DeKalb Genetics Corporation. The materials, dating from 1910-2011, provide information for a basic history of the company; for ascertaining the role played by the industry in the DeKalb area, the United States, and around the world; for the research in the company's areas of expertise; and for analyzing marketing techniques and approaches. The collection is organized into 10 series: Historical Research and General Corporate...